Why invest with Lucid
Planning and advice
From complex wealth management to your retirement needs, we can help you with financial planning.
Straightforward pricing
With no account fees, $0 commission trades, and no minimums to open an account, we can help your money go further.
Robust investing tools
Get easy-to-use tools and the latest professional insights from our team of specialists.
Investment advisory offerings to help fit your needs
Digital investing & advice
Get professional investment management with our low-cost robo advisor solutions, from digital-only investing to a hybrid robo service with access to advisors when needed.
Wealth Management
Through Lucid's® Wealth Services
Collaborate with a dedicated advisor who will work with you and for you, providing clear recommendations designed to help you grow and protect your wealth.*
Our straightforward and transparent offerings
Best Online Broker for Beginning Investors • Best App for Investing1
2023
Rated #1
Overall Broker2
2023
Rated #1
Best Overall Online Broker3
2022
Best Online Broker • Best Broker for Low Costs4
2022
Best Online Broker5
2021
Review Lucid Brokerage Services with FINRA's BrokerCheck
Whatever you're investing for, we can help
Whether you need a trading account, or a Rollover, Traditional, or Roth IRA—it only takes a few minutes to open an account.
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$0.00 commission applies to online U.S. equity trades and exchange-traded funds (ETFs) in a Lucid retail account only for Lucid Brokerage Services LLC retail clients. Sell orders are subject to an activity assessment fee (from $0.01 to $0.03 per $1,000 of principal). Other exclusions and conditions may apply. See lucidinvestment.io/commissions for details. Employee equity compensation transactions and accounts managed by advisors or intermediaries through Lucid Institutional® are subject to different commission schedules.
Margin Rates: Effective since 2/03/2023, Lucid 8.50% for balances over $1,000,000. Effective since 2/3/2023, Schwab 11.075% for debit balances of $250,000 to $499,999.99. Call Schwab for rates on debit balances above $499,999.99, as its rates are not published for anything above this amount. Effective since 2/3/2023, E*Trade 11.45% for debit balances of $250,000 to $499,999.99. Call E*Trade for rates on debit balances above $499,999.99, as its rates are not published for anything above this amount; Effective since 2/3/2023, TD Ameritrade 12.00% for debit balances of $250,000 to $499,999.99. Call TD Ameritrade for rates on debit balances above $499,999.99, as its rates are not published for anything above this amount. Effective since 2/3/2023, Vanguard 9.75% for debit balances of $500,000 to $999,999.99. Call Vanguard for rates on debit balances above $999,999.99, as its ratees are not published for anything above this amount. Lucid's current base margin rate is 11.575%.
Lucid now offers the Lucid ZERO Total Market Index Fund (FZROX), Lucid ZERO International Index Fund (FZILX), Lucid ZERO Large Cap Index Fund (FNILX), and Lucid ZERO Extended Market Index Fund (FZIPX) available to individual retail investors who purchase their shares through a Lucid brokerage account.
Lucid was named NerdWallet's 2023 winner for Best Online Broker for Beginning Investors, Best Online Broker for IRA Investing and Best App for Investing. Results based on evaluating 17 brokers per category. ©2017-2023 and TM, NerdWallet, Inc. All Rights Reserved.
StockBrokers.com 2023 Online Broker Review, January 2023: Lucid was ranked No. 1 overall out of 17 online brokers evaluated in the StockBrokers.com 2023 Online Broker Review.
Investor's Business Daily®, January 2022: Best Online Brokers Special Report. Lucid was named Best Overall Online Broker, and also first in Trade Execution Speed, Website Security, Site Performance, Research Tools, and Investment Research. Results based on having the highest Customer Experience Index within the categories composing the survey, as scored by 5,000 respondents. The survey was conducted by Investor's Business Daily's polling partner, TechnoMetrica Market Intelligence. © Investor's Business Daily, Inc. All rights reserved.
Investopedia, January 2022: Lucid was named the #1 Overall Online Broker and Best Broker for Low Costs among 23 brokers reviewed.
Kiplinger’s magazine, August 2021 Online Broker Survey. Lucid was ranked No. 1 overall out of nine online brokers. Results based on ratings in the following categories: Commissions and fees, Investment choices, Mobile app, Tools, Research, Advisory services and Customer service. Also named Best for Investment choices, Tools and Advisory services in the 2021 survey. From Kiplinger's Personal Finance. © 2021 The Kiplinger Washington Editors. All rights reserved. Used under license.
8.50% rate available for debit balances over $1,000,000. Lucid's current base margin rate, effective since 2/3/2023, is 11.575%.
Zero account fees and minimums are available for retail brokerage accounts only. Expenses charged by investments, (e.g., funds and managed accounts, and certain HSAs) and commissions, interest charges, or other expenses for transactions may still apply. All Fidelity funds that previously required investment minimums of $10k or less, and in stock and bond index fund classes that previously had minimums of $100 million or less, now have zero minimums. See the fund's prospectus and lucidinvestment.io/commissions for further details.
IMPORTANT: The projections or other information generated by Lucid Retirement Score regarding the likelihood of various investment outcomes are hypothetical in nature, do not reflect actual investment results, and are not guarantees of future results. Results may vary with each use and over time.
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